Turning Facebook chats into a real sales pipeline

A Facebook conversation is not a lead until you've captured it and moved it into a pipeline. Most businesses leave this step to chance.

Here's a straightforward approach to turning chats into structured leads.

Capture the lead automatically

When a message contains intent, capture the user's name, contact, and context into your CRM automatically.

Score your leads

Not every conversation is equal. Score leads by intent so your team focuses on the ones most likely to convert.

Move leads through stages

A simple pipeline — new, contacted, qualified, closed — gives you visibility into where each lead stands.

Follow up at the right time

Use automation to send the right follow-up at the right moment, keeping the pipeline moving.