Staying compliant with Meta's messaging policies

Meta's messaging rules exist to protect users from spam. If you ignore them, your page can be restricted or suspended.

The good news is that compliance is straightforward once you understand the fundamentals.

The 24-hour messaging window

After a user messages you, you have 24 hours to send messages freely. After that, you need a valid reason (a Message Tag) to reach out.

Message types and tags

Tags allow you to send important, non-promotional messages like order updates or account notifications. They cannot be used for casual marketing.

What PagePilot does differently

PagePilot is built to respect these rules. It checks eligibility before sending and tells you why a message can't be sent, rather than trying to bypass the restriction.

Play the long game

Compliance isn't a constraint — it's how you build a sustainable, trustworthy presence.